Did you know that roughly 1/3 of the food produced that is intended for human consumption every year, around 1.3 billion tons and valued at $1 trillion USD, is either wasted or lost?

800 million people are starving and yet:

  • around 35% of wasted food is perfectly good but is thrown out for a variety of embarrassing reasons
  • a quarter of the world’s freshwater is used to grow food that will never be eaten

These alarming stats are only the tip of the iceberg, but it should be more than enough to convince us we have a serious problem that we need to do something about right now.

The Halcyon Movement launched a campaign in November 2020 to find out if raising awareness on the issue would be enough for people to resolve to take action to reduce their food waste.

We decided the best approach was a quiz. Check it out here.

The results 

The majority of respondents weren’t aware of the magnitude of food that is being wasted every year. 

So, the quiz was effective at raising the IQ of people on this critical issue.

The most important achievement of the quiz was:

  • 92.4% of people who took the quiz stated they care more about Food Waste after what they’ve learned.
  • 90.5% of people who took the quiz would be more inclined to change their way of life to address Food Waste.

How you can help

If you want to help in the fight against food waste you can start today by taking some simple steps:

  • Take our quiz!
  • Check out the awesome food waste resource at the end of the quiz with practical tips on what you can do to reduce your food waste.
  • Share the quiz and what you have learned with your friends and family to help increase collective awareness about the  food waste problem.
  • Donate! By donating to The Halcyon Movement, you help us create awareness around major societal issues like food waste and help us inspire behavioral change.

Did you know that 7.5 billion people consume more than 80 billion new pieces of clothing every year? 

That is a 400% increase in clothing consumption from two decades ago! 

Why does this matter? Well, the clothing industry is the world’s second biggest polluter right after the infamous oil industry.

Here are just a few reasons why clothing waste is a major threat to human and planetary health:

  • Toxic wastewaters from fast fashion  factories contaminate  surrounding rivers.
  • Every year a half a million tons of plastic microfibers are dumped into the ocean, the equivalent of 50 billion plastic bottles. The danger? Microfibers cannot be extracted from the water and they can spread throughout the food chain.
  • The clothing industry is also a major water consumer – it takes 200 tons of water to successfully dye one tone of clothing for example. 
  • Dying clothing is also a problem as it is the second biggest cause of water pollution in the world. 
  • The fertilizers used to grow cotton plants are also water contaminators – the water that runs off from these plantations into other streams or that is evaporated from these crops become toxic. 
  • About 10% of our carbon footprint originates from the fashion industry.

These stats are alarming and make an obvious point – we’re shopping the planet to death!

We’ve launched an exciting Clothing Waste Campaign to do just that! 

Did you know that we waste up to 1.3 billion tons of food a year? That’s about $1 trillion USDs worth of food! 

Not only is that a waste of money, but it’s a real shame too – there are over 800 million people who suffer from hunger and undernourishment and the amount of wasted food is enough to feed 3 billion people! 

It’s safe to say that this is a massive problem that needs to be addressed and improved.

So what can we do about this? Well, The Halcyon Movement has just launched an exciting campaign around food waste! 

Our objective? Increase awareness about the problem and encourage people to resolve to change their food purchasing behaviour in order to reduce our food waste as well as make available more resources for our hungry brothers and sisters. 

Are you part of the problem or the solution? And how much do you know about food waste? Take our informative food waste quiz to find out.

POC

The Consequences of Porn Consumption

While porn parades itself as an escape from reality, the reality is for both male and female porn consumers that the benefits of escaping are short-lived and followed by significant consequences such as mental health issues.

  • Studies show that porn consumption correlates with depression, anxiety, stress, relationship problems, and insecurity. 
  • Even moderate porn consumption is shown to result in shrunken grey matter in parts of the brain that oversee cognitive function.
  • Porn consumption can leave consumers unsatisfied with sex in real life, as they’ve come to expect fantastical encounters like what they’ve seen onscreen.

Men, after exposure to pornography, report being less satisfied with their partners’ physical appearance and sexual performance. They also report having an increased desire for sex without emotional commitment.

Not to mention, there’s overarching, societal effects of widespread porn addiction and consumption of pornography that exist on a global scale, including: 

  • Increased negative attitude toward women
  • Decreased empathy toward victims of sexual violence
  • Increase in sexually imposing behavior
  • Increased levels of behavioral aggression, violent sexual fantasies, and assault

These effects can all be linked to porn consumption, regardless of whether the porn itself is violent or nonviolent. 

Moreover, globally, porn consumption has been attributed with significantly fueling the sex trafficking industry. 

The campaign

Recognizing the serious mental health risks posed by frequent porn consumption, as well as porn’s dangerous societal influence, Halcyon launched a campaign to raise awareness about the negative realities brought on by porn consumption and provide a number of accessible online resources for people to get help, whether for themselves or someone else.

The goal: to get people to reconsider their own habits when it comes to porn and quit. Simply put, “Quit Porn, Be Happy.” 

To achieve this goal, we created a mini site to present the most scientifically compelling reasons to quit porn. In order words, we gave them the facts.

We then provided three paths to resources for users to seek help or join the movement:

  1. I need help. 
  2. Someone I know needs help.
  3. I want to spread the word.

The results

The campaign was an encouraging success. 

49.97% of users who reviewed our facts about porn addiction ended up visiting the “I need help” resources to help them kick their porn addictions. 

In other words, almost 50% of users who accessed the site sought help with their addictions. 

The best part, the cost of getting someone to our landing page was only $0.32. The cost of getting someone to click one of our help resources was only $0.64. Yup, that’s what it costs to potentially provide someone a path to free themselves from porn addiction.

If you ask us, that’s a worthwhile investment indeed.

If you would like to support this effort, consider a donation and we’ll put those funds to work!

Also, if you’d like to learn more about porn addiction or get your hands on resources to help people quit, we recommend checking out: https://fightthenewdrug.org/

POC

The use of porn in the world has skyrocketed. To give you just a few statistics on current porn usage:

  • 1 out of 4 site searches online are for porn
  • Almost 40% of downloads are related to sex
  • 1 in 3 porn users are women
  • Sunday is the most popular day for viewing porn

This is just a snapshot. There are so many alarming stats related to porn that it is mind blowing! 

Halcyon and the people who stand with the movement have launched a campaign to help those in need. What we have found is that there are 3 primary categories of people we can best serve: 

  1. An individual who is searching for porn.
  2. An individual searching for help with porn. 
  3. An individual searching for help with porn for a loved one.

When a person is searching for any one of these three subjects, Halcyon directs them to what we believe are the best resources around to help them. 

Science tells us that porn is a major contributor to the rise of erectile dysfunction, mental health issues, relationship problems and what it means to truly love and be loved.

How can you help? Easy, just make a donation to us and we will direct the funds to our advertising budget so we can reach even more people in need.

It’s that simple. More money means more people reached. So, please give generously.

Donate here

Charity

Halcyon’s inception was in 2015 with the goal of culture change. We simply want what you want, and that’s a better life for our children and their children. We believe that together we can build a moral and virtues society. 

Our Impact

Using our talent with digital platforms thousands of people have been educated on moral truth and we have inspired virtuous citizens to take action.

With your help Halcyon has worked to:

  • Protect victims’ rights
  • Provide resources to pregnant women in need
  • Direct resources to people with porn addiction
  • Convert Planned Parenthood supporters
  • Attacking applications serving unwanted porn to children

This has all happened because amazing people like you have dedicated themselves to this movement. 

Halcyon is a 501c3 and runs completely on your tax-deductible donations.

With your help we will build the common good and change the lives of many!

Donate here

Victim

Halcyon Defends Victims’ Rights

On November 3, 1981, Anthony Fiorella – and 3 other men – kidnapped 22-year-old Michael and led him into the wilderness of the Colorado Rockies. While pleading for his life, they proceeded to slash and stab Michael’s back, throat, eyes, legs, ears, and feet. All in all, they stabbed Michael over 65 times.

Despite his wounds, Michael refused to die. And that is when his killers crushed his skull with their boots, ending his life. They left his body to be eaten by the wild animals while bragging about what they had just done. Anthony Fiorella was arrested and confessed to the First-Degree Murder of Michael. Fiorella agreed to serve a Life Sentence if Michaels family agreed to save his life and take the death penalty off the table. Michael’s family agreed.

But in July of this year, Anthony Fiorella was up for parole and fought to get it. Halcyon believes that Michael’s family and all other victims have rights and deserve peace.

Halcyon launched a massive campaign to protect the rights of Michael’s family and honor Michael. Making sure that Anthony Fiorella would never have another opportunity to kill again and so bring some measure of peace to Michael’s family 

This campaign was strongly supported. It reached 10’s of thousands of people. 

Thousands signed the petition to deny parole. 

Thousands of people wrote personal letters to the parole board. 

This is what Halcyon does. We champion those seeking justice and truth

Join us in campioning future causes and together we will build-up a better world 

Every donation made increases the reach and impact of our work. Donate now.

Pornography In Childrens App

A mother contacted the Halcyon Movement when her daughter came across pornography (and child pornography!) on the popular kids app Musical.ly. Halcyon jumped into action to generate public pressure to right this wrong. Halcyon created an online petition to put pressure on Musical.ly to protect the young children that use their app.

The Result

Within a week Halcyon had gathered thousands of petition signers demanding Musical.ly protect the children that use their app. NBC ran an evening news interview with the family, CBS did a radio interview with the father, and ABC evening news interviewed Halcyon (and this interview ran nationally). Halcyon reached over 100k people with the message that Musical.ly was connecting children to pornography. Our campaign downgraded Musical.ly’s star rating on the Apple App Store, as well as forced them to delete all of their reviews and start over — substantially tarnishing all of the brand endorsements that they had accumulated.

But cracking the App Store wasn’t the only platform Halcyon found success. Halcyon’s campaign was the #1 link on Facebook. Halcyon’s campaign was the #1 link on Google, and remained the #1 link on Google . . . and #2 link . . . and #3 link for months. Halcyon was able to crack the media, Facebook, app stores, and Google by generating a passionate response to protect your children. As the mother stated, “The Halcyon Movement are passionate about helping protect our child, and are inspiring us to no end right now!”

Planned Parenthood

Halcyon launched a campaign to change the public perception of Planned Parenthood. A lot of organizations tell you why a person should stop supporting Planned Parenthood, but Halcyon’s campaign allowed Planned Parenthood supporters to discover the truth for themselves.

The Result

7 out of 10 Planned Parenthood supporters changed their minds. This isn’t just education and fact sheets; this is real culture change. Hundreds of people that supported Planned Parenthood no longer do.