Halcyon launched a campaign to change the public perception of Planned Parenthood. A lot of organizations tell you why a person should stop supporting Planned Parenthood, but Halcyon’s campaign allowed Planned Parenthood supporters to discover the truth for themselves.
The Result
7 out of 10 Planned Parenthood supporters changed their minds. This isn’t just education and fact sheets; this is real culture change. Hundreds of people that supported Planned Parenthood no longer do.