Let’s stand together and demand an end to this exploitation.
There are companies out there that boast holding over 3,000 data points on people like you.
Data points like:
- Home address
- Date of birth
- Marital status
- Sexual status
- Political-party affiliation
- Bankruptcy status
- Purchasing history
- Browsing history
- Personal interests
- Places you have visited
This data is harvested by online data brokers and often sold to anyone who wants to pay for it.
Using this data, political and corporate organizations act as puppet masters to target people’s interests and vulnerabilities through personalized online ads to influence how you vote, where you shop, and what you buy.
Example
The Democratic Party buys personal data on potential voters like you to influence how you vote.
In the 2020 elections, they paid data broker Grassroots Analytics more than $2.1 million to more effectively profile potential voters and help ensure their campaign ads would be more likely to influence your decision-making.
The Campaign
We feel strongly that systematically manipulating people based on their vulnerabilities or biases is wrong, and that our elected government officials should not be using these tools to keep themselves in power, nor should our corporations be using them to manipulate people into making purchases.
For Halcyon’s new campaign, we will be circulating a petition demanding stronger laws to protect our right to privacy and safeguard our democracy.
Let’s stand together and demand an end to this exploitation.
Let’s stand together and demand an end to this exploitation.
