War in Ukraine, refugees fleeing the Democratic Republic of Congo, executions in Myanmar, millions of homes in India destroyed by floods, and surging inflation that threatens American job security—this is just a sampling of recent headlines.

We know the world needs change. But, who should lead that change?

Today, humanity faces more existential threats than ever before, leaving many of us scared about the kind of world our children could grow up in. We know the world needs change. But, who should lead that change?

Halcyon was curious, if given the choice, who do people believe is most influential toward ensuring a brighter future for humanity: Elon Musk, President Biden, or Pope Francis? We launched a campaign to find out and break down the surprising campaign results. 

Campaign Strategy

The campaign asked users who they would trust most to ensure a brighter future for humanity between Elon Musk, President Joe Biden, and the Pope. 

The strategy:

  1. Landing page: Halcyon created a landing page asking users to choose between Elon Musk, President Joe Biden, and the Pope.
  2. Social media campaign: a social media campaign was initiated to drive users to Halcyon’s landing page.
  3. Survey: to understand why people chose their candidate, users were asked to answer 10 survey questions based on their vote.

Campaign Results 

After users voted in the poll, we asked them to answer some survey questions about the person they voted for so we might better understand why they made their choice.

Below you will find data that expresses why users chose to vote for the person they did.

Elon Musk 

70.9% strongly agreed that Musk “has the courage to fight corruption and special interest” (beating Joe Biden at 62.4% and Pope Francis at 65.4%).

37.2% of voters strongly agreed that Musk’s “faith life will sustain him on difficult days ahead”, (Biden received 59.7% and the Pope a majority of 77.3%).

72.3% of people who voted for Musk agreed that he is a “better person” than the other two candidates (while only 54.5% went to Biden and 62.7% for the Pope).

63.3% of people strongly agreed that Musk “takes his role seriously” (losing to Biden, who scored 79%, and the Pope who scored 76.8%)

President Biden

Only 10.95% of the votes went to Joe Biden, putting him just a few percentage points above the Pope. 

59.3% of the voters thought that Biden “engaged in the issues” that they were “most passionate about” (higher than Musk’s 48.6% and the Pope’s 53%).

79% voted for Biden and strongly agreed that he “takes his role seriously”. This was the highest percentage of “strongly agree” answers to any of the poll questions across all three candidates. 

In fact, Biden received “strongly agree” responses above 54% for every question, whereas the Pope and Elon Musk both received “strongly agree” responses below 50% on more than one question.

Pope Francis

7.26% of people voted for the Pope, the lowest number of all the candidates.

48.1% of people agreed that Pope Francis “understands the problems in the world and is the best person to address them” (Elon Musk received 56.6% and Joe Biden got 61.4%.)

64.3% of voters strongly agree that the Pope “knows where humanity needs to go” (with Musk at 58.2% and Biden at 55.5%).

68.6% said that the Pope has a “strong sense of conscience” that they can trust (narrowly beating Biden who got 67.9% of these votes, while Musk only received 53.7% of the votes).

With 77.3%, the Pope garnered the most votes for having a “faith life will sustain him on difficult days ahead” (Biden received 59.7% and Musk had the lowest votes at 37.2%).

With 67.6% of votes agreeing that Pope Francis “cares for people and will ensure nobody is left behind”, he again beat out Biden and Musk who received 63.8% and 46.2%, respectively.

Should changing gender be easy?

The Context

If you live in Nevada and want to change your gender, you’re in luck—it’s easy!

Applicants for a Nevada driver’s license are free to select M (male), F (female), or X (nonbinary) on the driver’s license application form, regardless of how their gender is listed on any other legal documents.

So, even if your birth certificate says you’re a male, there’s nothing stopping you from listing female on your Nevada driver’s license.

[…] if you can change legal gender super easily, and as many times as you want, what does that mean for women’s and men’s bathrooms?

And if you change your mind? No problem. You can change your gender on a Nevada driver’s license as many times as you want.

What if you want your birth certificate to reflect your gender identity, too?

For just $40, Nevada Vital Records will issue a new birth certificate with your chosen gender of male, female, or nonbinary (“X”) upon the receipt of two affidavits affirming your gender identity:

Affidavit #1 – from the individual, their parent or guardian, or legal representative, stating the gender that should be on the birth certificate and why.

Affidavit #2 – from anyone who has personal knowledge of the applicant’s gender identity and the gender the applicant intends to maintain.

The Campaign

We can’t help but wonder…should changing your legal gender really be that easy?

Think about it: if you can change legal gender super easily, and as many times as you want, what does that mean for women’s and men’s bathrooms? Or locker rooms at the gym? Or sports?

With other U.S. states considering similar bureaucratic processes for gender change, Halcyon wants to know what YOU think about the question of gender identity.

Our hope is that the results of this survey provide insight into what real people think about gender and help to inform a thoughtful, continued dialogue about gender in the U.S.

Should changing gender be easy?

Here at The Halcyon Movement, we believe humanity already has the recipe for building a moral and virtuous society, but that prolific messaging rooted in harmful ideologies and ignorance often gets in the way.

So, we asked ourselves, how can we combat this harmful messaging? How can we spread a message of truth, morality, and virtue and how can we make this message stand out?

The answer turned out to be simple enough: t-shirts.

Put a message on a t-shirt (or a hat, or a hoodie…) and everyone you meet will encounter that message.

Here at The Halcyon Movement, we believe humanity already has the recipe for building a moral and virtuous society, but that prolific messaging rooted in harmful ideologies and ignorance often gets in the way.

So, we asked ourselves, how can we combat this harmful messaging? How can we spread a message of truth, morality, and virtue and how can we make this message stand out?

The answer turned out to be simple enough: t-shirts.

Put a message on a t-shirt (or a hat, or a hoodie…) and everyone you meet will encounter that message.

Holy Monday was created to witness the righteous anger exemplified by Jesus Christ on Holy Monday.

And so, The Halcyon Movement’s new apparel brand, Holy Monday, was born.

About Holy Monday

Holy Monday was created to witness the righteous anger exemplified by Jesus Christ on Holy Monday, the day on which he courageously cleansed the Temple of corruption:

In the temple he found those who were selling oxen and sheep and pigeons, and the money-changers sitting there. And making a whip of cords, he drove them all out of the temple, with the sheep and oxen. And he poured out the coins of the money-changers and overturned their tables. And he told those who sold the pigeons, “Take these things away; do not make my Father’s house a house of trade.”
– John 2:14-16

As men and women seeking a brighter future for humanity, we must be willing to renounce and expel evil as Christ did on Holy Monday.

Our apparel is designed to embolden you and the people you meet to do so.

About Holy Monday

Holy Monday was created to witness the righteous anger exemplified by Jesus Christ on Holy Monday, the day on which he courageously cleansed the Temple of corruption:

In the temple he found those who were selling oxen and sheep and pigeons, and the money-changers sitting there. And making a whip of cords, he drove them all out of the temple, with the sheep and oxen. And he poured out the coins of the money-changers and overturned their tables. And he told those who sold the pigeons, “Take these things away; do not make my Father’s house a house of trade.”
– John 2:14-16

As men and women seeking a brighter future for humanity, we must be willing to renounce and expel evil as Christ did on Holy Monday.

Our apparel is designed to embolden you and the people you meet to do so.

Shop Holy Monday

If you share The Halcyon Movement’s conviction that we are called to ‘cleanse the temple’ as Jesus did, then be sure to check out Holy Monday at https://holymonday.com/ and follow the brand on social media.

Every purchase from the shop directly supports the continued work of The Halcyon Movement.

Whose leadership do we need most?

Take a look at the latest world news, and the picture is bleak.

War in Ukraine, refugees fleeing the Democratic Republic of Congo, executions in Myanmar, millions of homes in India destroyed by floods, and surging inflation that threatens American job security—this is just a sampling of recent headlines.

Who can we trust to have humanity’s best interests at heart?

Today, humanity faces more existential threats than ever before, leading many of us to feel scared about the kind of world our children could grow up in.

The Question(s)

We know the world needs to change if we’re to have any hope of a brighter future for humanity.

But, what should that change look like? And do our world leaders possess the wisdom and courage to get us there?

Who can we trust to have humanity’s best interests at heart?

A captain of industry? A man of faith? A politician?

We can’t answer these questions on our own. That’s why we want to know who you trust most to ensure a brighter future for humanity.

Given the choice, would you choose President Biden, Pope Francis, or Elon Musk to captain humanity’s future?

The Campaign

For Halcyon’s new campaign, we will be circulating a poll as we seek to gather people’s opinions about President Biden, Pope Francis, and Elon Musk to uncover who real people believe would do the best job ensuring a brighter future for humanity.

Using the results from this poll, we plan to send a clear message to leaders everywhere about the kind of leadership real people are looking for.

Let your voice be heard!

Whose leadership do we need most?

COVID-19: We Deserve the Truth
  • The NIH funded coronavirus research in Wuhan, China
  • Wuhan is considered ground-zero for the COVID-19 pandemic
  • Dr. Fauci made “untruthful assertions” about this research
  • The ethics of this research have been called into question

Sign the petition and let your voice be heard.

Recently, the U.S. National Institutes of Health (NIH) revealed that NIH grant-funded experiments at the Wuhan Institute of Virology in China had the “unexpected result” of creating a coronavirus that was more infectious.

Occurring shortly before the outbreak of the COVID-19 pandemic in Wuhan, these experiments consisted of bat coronavirus research, during which a viral contagion in bats was manipulated and made transmissible to human-receptors in mice. 

Gain-of-function research, formerly banned in the U.S., is widely criticized for being unethical.

Within the scientific community, there is mounting concern that these experiments constitute  gain-of-function research, which is defined as research that improves the ability of a pathogen to cause disease. 

Gain-of-function research, formerly banned in the U.S., is widely criticized for being unethical.

Dr. Richard Ebright, a molecular biologist at Rutgers University, commented, “This research matches, indeed, epitomizes the definition of ‘gain-of-function research of concern’[.]”

Dr. Ebright further stated that National Institute of Allergy and Infectious Diseases (NIAID) Director Dr. Anthony Fauci made “untruthful assertions” in declaring that the NIH did not fund gain-of-function research in Wuhan.

Senator Rand Paul (KY), Governor Ron DeSantis (FL) and others have urged transparency from Dr. Fauci on whether this research could be related to the outbreak of the COVID-19 pandemic in Wuhan.

For Halcyon’s new campaign, we will be circulating a petition demanding transparency from Dr. Fauci and the NIH about the nature of this coronavirus research and its connection to the global COVID-19 pandemic.

We encourage you to courageously unite with others who demand to know the truth and sign this critical petition.

Sign the petition and let your voice be heard.

Whoopi Goldberg & the Holocaust
  • Fact: the Holocaust was the systematic, state-sponsored persecution and murder of six million European Jews by the Nazi German regime, on the basis of antisemtic racism. (Source: United States Holocaust Memorial Museum
  • Fiction: the Holocaust was “not about race”.

Sign the petition and let your voice be heard.

Recently, Whoopi Goldberg made the ignorant claim that the Holocaust was “not about race” while hosting ABC’s The View, a talk-show that averages upwards of two million viewers.

She insisted, “[The Holocaust was] white people doing it to white people, so y’all going to fight amongst yourselves.”

Again, this is to an audience that averages over two million viewers. Inevitably, some portion of this audience is Jewish. And to the Jewish community in particular, Goldberg’s comments about the Holocaust are to be rightfully perceived as deeply offensive and harmful.

She insisted, “[The Holocaust was] white people doing it to white people, so y’all going to fight amongst yourselves.”

After the incident and ensuing backlash, ABC put Goldberg on a two week suspension. Goldberg herself issued a public apology.

The question is: what can we reasonably do to prevent this from happening again?

How can we ensure that important history like the Holocaust is presented factually?

We believe networks like ABC should be held responsible for ensuring their hosts are properly informed on fundamental historical events before going on-air, so that diminishing comments like Goldberg’s aren’t made in the future.

For Halcyon’s new campaign, we will be circulating a petition demanding that networks take accountability and educate their talent on the facts of history before letting them speak on that history.

Join us in taking a stand for the truth by signing the petition, and be sure to subscribe to our social media channels and email list.

Together, we can preserve the dignity of history.

Sign the petition and let your voice be heard.

President Biden vs Pope Francis

If you’re pro-life, you’re not alone. Although, with the pro-choice position becoming more and more mainstream, you might feel that way.

The reality is the majority of likely voters oppose unrestricted abortion on demand throughout pregnancy and support limits on abortion after 15 weeks of pregnancy.

With President Joe Biden in office and Nancy Pelosi continuing as Speaker of the House, the pro-choice camp has two key political players on its side. Not to mention a slew of pro-choice celebrities, the liberal media, and much of the American university system.

These things make the pro-choice camp seem pretty formidable. And, with abortion access once again before the Supreme Court in the U.S., as certain states fight to secure their rights to limit abortion access, the pro-life movement appears to be in dire straits.

But, the pro-life movement isn’t as much of a minority as the media often makes it out to be.

In fact, it has the support of the Holy See itself. While it’s true that Pope Francis has agreed with President Biden on certain issues, the two have completely opposite positions when it comes to abortion. 

On one hand, President Biden wishes to see Roe v. Wade upheld and abortion access protected according to his pro-choice views. 

On the other hand, Pope Francis stands firmly against abortion, sticking to the Catholic Church’s centuries-old position that life begins at conception and that abortion is a violation of God’s creation.

Whose side are you on? 

President Biden, Nancy Pelosi, and the pro-choice camp? Or,  Pope Francis, the Catholic Church, and those who stand up for the human right to life?

For Halcyon’s next campaign, we will be circulating a petition in opposition of abortion rights. In our pursuit of human flourishing, there is no greater issue to tackle than this immoral practice that defies the sanctity of human life. 

As we prepare for our most important campaign yet, we ask that you subscribe to our social media channels and email list. Now more than ever, we need your support and engagement.

Campaign - Porn
  • Porn consumption correlates with depression, anxiety, stress, relationship problems, and insecurity.
  • Even moderate porn consumption is shown to result in shrunken grey matter in parts of the brain.
  • So, Halcyon’s committed to doing something about it.

Recognizing the serious mental health risks posed by frequent porn consumption, as well as porn’s dangerous societal influence, Halcyon’s launched a campaign to raise awareness about the negative effects of porn consumption and provide a number of digital resources for people to get help, whether for themselves or someone else.

Studies show that porn consumption correlates with depression, anxiety, stress, relationship problems, and insecurity. 

There are broad consequences of porn addiction and consumption of pornography that exist on a global scale.

Even moderate porn consumption is shown to result in shrunken grey matter in parts of the brain that oversee cognitive function.

Not to mention, porn consumption can leave consumers unsatisfied with sex in real life, as they’ve come to expect fantastical encounters like what they’ve seen on-screen. 

As a result, men report being less satisfied with their partners’ physical appearance and sexual performance after exposure to pornography. They also report having an increased desire for sex without emotional commitment.

There are broad consequences of porn addiction and consumption of pornography that exist on a global scale as well. 

Among these are increased negative attitude toward women, decreased empathy toward victims of sexual violence, increase in sexually imposing behavior, increased levels of behavioral aggression, increased levels of violent sexual fantasies, and increased levels of assault. 

These effects can all be linked to porn consumption, regardless of whether the porn itself is violent. 

The Campaign

Keeping all of this in mind, we’ve launched a campaign to raise awareness about the negative facts relating to porn consumption as well as to make available resources to kick an addiction. 

To that end, we’ve created a landing page (https://quitting-porn.com/) presenting the most scientifically compelling, factual reasons to quit porn. We then provide three resource pathways:

  1. I need help. 
  2. Someone I know needs help.
  3. I want to spread the word.

The first resource (“I need help”) is for people personally looking to overcome issues with porn consumption. 

The second resource (“I know someone who needs help”) is geared toward those who wanted to help someone they knew overcome porn addiction. 

And finally, the third resource (“I want to spread the word”) is for those who want to learn how to be a voice for change with regard to the porn consumption problem.

Make sure to keep tabs on our social media for updates on this critical campaign.

Practicing gratitude can improve your mental and physical health in a wide variety of ways. It can even help with your personal life and relationships. 

In other words, gratitude could be the key you’ve been looking for to unlock a healthier and happier life. 

It’s easy to practice gratitude. Even better, it’s free. No self-help books or gym memberships required. 

Halcyon wanted to help get the word out there on gratitude, with the goal of inspiring people to start their own gratitude journeys toward better health and happiness. 

The results

Similar to past campaigns, for this campaign we designed a 10-question educational quiz on the positive effects and benefits of gratitude. 

The goal? To get people to better understand the merits of gratitude and begin practicing it themselves. And to that end, we were successful! 

Here’s a look at the numbers:

  • 92.2% of people who took the quiz reported caring more about practicing gratitude after what they learned. 
  • 92.2% of people who took the quiz reported being more inclined to change the way they live to practice gratitude.
  • 100% of people who completed the quiz accessed our resource blog.

What you can do

If you want to learn more about gratitude’s impact on health and happiness, as well as how to start you own gratitude journey, follow these easy steps:

  1. Take our quiz!
  2. Check out our resource blog, “5 Steps to Start Your Gratitude Journey” once you’ve completed all ten questions.
  3. Share the quiz and resource blog with your friends. Let’s all practice gratitude together!
  4. If you would like to see this campaign reach more people or more campaigns like it, please consider donating.
Social Media

3.96 billion people actively use social media in the world.

Back in 2015, there were only 2.07 billion users. That’s a 92.76% overall increase in users in just five years.

Now consider that social media has been described as more addictive than cigarettes and alcohol. When you think about it this way, it makes sense that 80% of U.S. teens report being on social media almost constantly or several times a day.

Limiting social media use is key to safeguarding health and wellness from social media’s wide variety of negative mental health outcomes.

So, Halcyon launched a campaign that focused on facts of social media’s relationship to mental health, answering how social media can damage mental health and how to prevent that from happening.

The results

Relative to other Halcyon campaigns, a lower percentage of respondents to the quiz reported caring more about the social media problem after completing all ten questions. The same goes for the percentage of respondents who reported being more inclined to change the way they live to address social media.

That being said, we were encouraged by the fact that, even though these first two percentage categories were lower than expected, 100% of respondents still went on to read our resource blog, “5 easy ways to keep your social media use in check”.

Here’s a look at the numbers:

  • 65.6% of people who took the quiz reported caring more about the social media problem after what they learned.
  • 59% of people who took the quiz reported being more inclined to change the way they live to help address the problem of social media.
  • 100% of people who completed the quiz accessed our resource blog.

What you can do

If you want to learn more about social media’s impact on health and wellness, and gain the tools to keep your social media use in check, follow these easy steps:

  1. Start by testing your knowledge and take our quiz!
  2. At the end of the quiz, check out our resource blog.
  3. Share both these things with your friends and help us spread the word on the social media problem.
  4. If you would like to see this campaign reach more people and touch more lives, consider donating and be sure to reference the campaign.