Campaigns are built to create real, practical actions that move our world closer to a moral society.

Campaign: How much do you know about Planned Parenthood?

Halcyon launched a campaign to change the public perception of Planned Parenthood. A lot of organizations tell you why a person should stop supporting Planned Parenthood, but Halcyon’s campaign allowed Planned Parenthood supporters to discover the truth for themselves.

The Result

7 out of 10 Planned Parenthood supporters changed their minds. This isn’t just education and fact sheets; this is real culture change. Hundreds of people  that supported Planned Parenthood no longer do.

Campaign: Pornography in popular children’s app

A mother contacted the Halcyon Movement when her daughter came across pornography (and child pornography!) on the popular kids app Musical.ly. Halcyon jumped into action to generate public pressure to right this wrong. Halcyon created an online petition to put pressure on Musical.ly to protect the young children that use their app.

The Result

Within a week Halcyon had gathered thousands of petition signers demanding Musical.ly protect the children that use their app. NBC ran an evening news interview with the family, CBS did a radio interview with the father, and ABC evening news interviewed Halcyon (and this interview ran nationally). Halcyon reached over 100k people with the message that Musical.ly was connecting children to pornography. Our campaign downgraded Musical.ly’s star rating on the Apple App Store, as well as forced them to delete all of their reviews and start over — substantially tarnishing all of the brand endorsements that they had accumulated.
But cracking the App Store wasn’t the only platform Halcyon found success. Halcyon’s campaign was the #1 link on Facebook. Halcyon’s campaign was the #1 link on Google, and remained the #1 link on Google . . . and #2 link . . . and #3 link for months. Halcyon was able to crack the media, Facebook, app stores, and Google by generating a passionate response to protect your children. As the mother stated, “The Halcyon Movement are passionate about helping protect our child, and are inspiring us to no end right now!
“To properly use technology for social movements one must connect the common person to proper framing, but also to practical, real world action. In today’s society, change doesn’t happen in the streets. Change doesn’t happen online. Change can only happen when engaged in both environments, which is why The Halcyon Movement is built on the paradigm of strategic communication (framing the future) and campaigns (real, practical action).” — Building Social Movements, Joshua Tijerina, CEO of The Halcyon Movement

The Halcyon Movement uses digital communications to generate real life results, so when we talk about culture change we mean it. And we can prove it! Our results can are demonstrated with real data about real people.

By supporting Halcyon today you can be sure that your gift won’t be used to talk about culture change to those that already agree with us. Your support will be used to actually CHANGE CULTURE!